Kourtney has teased her followers with mysterious Instagram posts of her latest project and kept everyone excited in anticipation for the big reveal. Now, after months of anticipation and curiosity, Poosh.com has finally made its debut and Shhh Silk is involved *squeals*
Named after her daughter Penelope, who is fondly nicknamed Poosh, Kourtney has created an amazing lifestyle and wellness site. Full of articles on fashion, health recipes and non-toxic beauty, as well as personal blogs from Kourtney herself. What more could you want?
Kourtney has said: “I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”
In conjunction with the site going live today, Kourtney also gifted 40 of her dearest A-list celebrity friends with her favourite products that reflect the essence of Poosh. If you follow celebrities like Kylie Kardashian or Jessica Alba, you can see them opening their Poosh presents, including a personalised Shhh Silk Pink Silk Filled Eyemask.
Kourtney is a known advocate for the benefits of silk. In recent years, she has developed a fondness for Shhh Silk, even dressing her three children in our Beverly Hills x Shhh Silk pyjamas. For this reason, Kourtney hand-picked Shhh Silk to be part of the Poosh gift launch and feature Shhh Silk products in articles on the Poosh site.
The team here at Shhh Silk are beyond grateful and excited that Kourtney has chosen us to be part of the Poosh launch. We admire Kourtney for her values in healthy living and endorsing a positive lifestyle. To have the support of Kourtney is more than we could ever wish for and the thought of her close friends also enjoying our products is overwhelming and fills our heart with so much love and gratitude.
Shhh Silk HQ has been a madhouse today with everyone’s excitement bouncing off the walls. We have literally been jumping and screaming for joy every time we see a new celebrity share our Silk Eye Mask on their Instagram. We practically fainted when Miley Cyrus posted on her IG story, wearing our eyemask and our childhood Hannah Montana dreams were fulfilled.
Our CEO and Founder, Olivia Carr, has been so humbled by this experience. Thinking back to how just over 3 years ago she was creating Shhh Silk from her lounge room and comparing it to what it is today.
Thank you, Kourtney for this amazing opportunity. We are so appreciative of your continued support and we hope that your loved ones and close friends enjoy their hand selected Poosh goodies and silk eye mask. Until next time, let’s keep pooshing the boundaries!